Built for Indians Everywhere

स्थिर (sthira), Sanskrit for steady, grounded, and strong

Age with strength.
Live on your own terms.

After 50, the body loses muscle faster than it can rebuild. This age-related muscle loss, called sarcopenia, affects millions of Indian adults. Sthira Nutrition is a protein supplement designed specifically for Indians over 50 to help you, or someone you love, stay strong, active, and independent.

Help Us Build This → Calculate Your Daily Protein Requirement →
Indian family with elderly grandparent
500+ families waiting
Active senior staying strong
Understanding Sarcopenia

After 50, the body gradually loses muscle. Most people do not notice until it starts affecting their daily life.

Sarcopenia is the natural loss of muscle mass that begins in your 40s and accelerates through your 50s and beyond. The early signs are often subtle: slightly more fatigue, everyday tasks that feel harder than they used to. It is a normal part of ageing, but one that is frequently overlooked and almost never addressed.

Research consistently shows that adequate daily protein intake is the most effective way to slow muscle loss. Most older Indian adults do not meet their daily protein requirements, and the supplements available today were not designed with them in mind.

73%
of Indians over 50 don't
get enough daily protein
3–8%
muscle lost per decade
after age 40 (sarcopenia)
1 in 3
senior falls linked to
muscle weakness in India
The Problem

Most protein supplements were not designed for life after 50.

Gym-focused protein powders are designed for young athletes, not for older adults. They are heavy, artificial, and ignore the specific nutritional needs of the Indian body at 50 and above. Sthira Nutrition is being built differently, from the ground up for this stage of life.

Made for Athletes, Not for Life After 50

Existing products are optimised for muscle gain and bodybuilding. Older Indians need protein for mobility, bone health, and everyday vitality, not for bulking up.

Wrong Flavours, Wrong Memories

Chocolate whey and vanilla shakes were made for a different generation. Older Indian adults grew up on haldi doodh, elaichi chai, and rose lassi, flavours that feel familiar and comforting, not foreign.

Too Clinical or Too Casual

Available options are either intimidating medical supplements or aggressive gym products. There is no warm, trustworthy option built for Indian families and the way they think about health.

Introducing Sthira Nutrition
01  ·  Kesar Elaichi
Kesar
Elaichi
Cardamom
25g Protein per serving
02  ·  Rose
Gulab
Rose
25g Protein per serving
03  ·  Natural Vanilla
Natural
Vanilla
Vanilla Bean
25g Protein per serving
04  ·  Haldi
Haldi
Turmeric
25g Protein per serving

Protein that fits the Indian way of ageing, with grace.

Sthira Nutrition is a clean, easy-to-digest protein supplement for Indian adults 50 and above. It is designed to complement your daily routine, whether that is your morning lassi, evening milk, or just water.

  • High-Quality Whey + Plant Protein Blend

    Formulated to support muscle protein synthesis in older adults, not to maximise bulk for young athletes

  • Enriched with Leucine, Vitamin D & Calcium

    A clinically validated combination for bone density, joint health, and muscle retention in adults over 50

  • Easy on the Stomach

    Low-lactose formula with digestive enzymes. No bloating, no heaviness, no discomfort.

  • Prebiotics for Gut Health

    Supports a healthy gut microbiome, which is essential for nutrient absorption and immune function as you age

  • Indian Flavour Profiles

    Kesar Elaichi, Gulab, Natural Vanilla, Haldi, and more. Crafted for Indian taste preferences, not Western palates.

Why It Matters

Strong body.
Independent life.

Stay Strong, Stay Independent

Adequate protein intake can reduce age-related muscle loss by up to 40%, helping you stay active and independent for longer.

Protect Bones & Joints

Protein, Calcium, and Vitamin D form a clinically validated combination for reducing fracture risk and supporting joint health in older adults.

More Energy, Every Day

Protein supports the neurotransmitters that regulate mood and alertness. Many adults report a noticeable improvement in energy levels within a few weeks of consistent daily intake.

Know Your Numbers

How much protein do you need each day?

Based on current nutrition science for adults over 50. Enter your details to get a personalised daily protein target, and see how everyday Indian foods measure up.

kg
78
grams of protein per day
26g
Per meal target
(3 meals/day)
32%
Of daily need per
Sthira serving

How do everyday Indian foods compare?

Based on your 78g daily requirement

Get Early Access Based on Your Needs →
Be Part of Building This

Help us build the protein supplement India's 50+ generation deserves

Answer a few quick questions and get early access. It takes under 2 minutes.

Who are you buying this for?
Select the best match
1 of 14
How old are you, or the person you're buying for?
Approximate is fine
2 of 14
How often do you think about your daily protein intake?
Be honest — 1 is rarely, 5 is every day
3 of 14
What comes to mind when you hear "protein powder"?
Be honest — this shapes our messaging
4 of 14
Have you ever tried a protein powder or supplement?
Your answer shapes the next few questions
5 of 14
What has kept you from trying a protein supplement till now?
Pick the main reason
6 of 14
Why did you stop taking protein powder?
Pick the main reason
7 of 14
Which protein brand do you currently use?
Select the closest match
8 of 14
Which format would you feel more comfortable with?
This shapes how we develop the product
9 of 14
What is the main health concern you want to address?
Pick the one that matters most right now
10 of 14
Are you (or your loved one) lactose intolerant or dairy-sensitive?
This shapes which protein base we formulate with
11 of 14
What price feels fair for a month's supply?
This shapes everything from formulation to packaging
12 of 14
Where would you prefer to buy it?
We will prioritise the channel you trust most
13 of 14
Almost done. Where should we reach you?
We will notify you first when Sthira Nutrition launches.

🔒 Your information is private and will never be shared or sold.

14 of 14
🙏

Thank you for your time!

Thank you for sharing your time and insights. Your answers will directly shape what we build for India's 50+ generation. We will be in touch as soon as Sthira Nutrition is ready.