Built for Healthy Aging

स्थिर (sthira), Sanskrit for steady, grounded, and strong

Stay strong.
Stay independent.

Your body needs more protein than you think. Most Indian meals quietly fall short. Sthira is a clean protein supplement built for healthy aging, with Indian flavours and ingredients your body actually needs.

Help Us Build This → Calculate Your Daily Protein Requirement →
Indian family with elderly grandparent
70+ families on the waitlist
Active senior staying strong
✓ 70+ families on the waitlist
✓ Kesar Elaichi · Gulab · Haldi · Natural Vanilla
✓ No fillers. No artificial additives.
The Problem

Your body needs more protein than you think. Most Indian meals quietly fall short.

And as you get older, the gap widens. Every protein brand was built for the gym, for Gen Z, for millennials chasing aesthetics. Not one was built for healthy aging.

73%
of Indians don't meet
their daily protein needs
71%
of Indians aged 30 to 55
suffer from poor muscle health
Flavours

No one made a protein for the Indian palate.

Ingredients

Most proteins are optimised for muscle gain, not healthy ageing.

Clean Label

Full of fillers and additives. Not what health-conscious adults should consume.

Introducing Sthira Nutrition
01  ·  Kesar Elaichi
Kesar
Elaichi
Cardamom
20g Protein per serving
02  ·  Rose
Gulab
Rose
20g Protein per serving
03  ·  Natural Vanilla
Natural
Vanilla
Vanilla Bean
20g Protein per serving
04  ·  Haldi
Haldi
Turmeric
20g Protein per serving

Protein that fits the Indian way of ageing, with grace.

Sthira Nutrition is a clean, easy-to-digest protein supplement built for healthy aging. It is designed to complement your daily routine, whether that is milk or just water.

  • High-Quality Whey + Plant Protein Blend

    Formulated to support muscle protein synthesis as you age, not to maximise bulk for young athletes

  • Enriched with Leucine, Vitamin D & Calcium

    A clinically validated combination for bone density, joint health, and muscle retention as you age

  • Easy on the Stomach

    Low-lactose formula with digestive enzymes. No bloating, no heaviness, no discomfort.

  • Prebiotics for Gut Health

    Supports a healthy gut microbiome, which is essential for nutrient absorption and immune function as you age

  • Indian Flavour Profiles

    Kesar Elaichi, Gulab, Natural Vanilla, Haldi, and more. Crafted for Indian taste preferences, not Western palates.

Know Your Numbers

How much protein do you need each day?

Enter your details to get a personalised daily protein target, and see how everyday Indian foods measure up.

kg
78
grams of protein per day
26g
Per meal target
(3 meals/day)
32%
Of daily need per
Sthira serving

How do everyday Indian foods compare?

Based on your 78g daily requirement

Get Early Access Based on Your Needs →
Be Part of Building This

Help us build the protein supplement for healthy aging that India deserves

Answer a few quick questions and get early access. It takes under 2 minutes.

Who are you buying this for?
Select the best match
1 of 14
How old are you, or the person you're buying for?
Approximate is fine
2 of 14
How often do you think about your daily protein intake?
Be honest: 1 is rarely, 5 is every day
3 of 14
What comes to mind when you hear "protein powder"?
Be honest, this shapes our messaging
4 of 14
Have you ever tried a protein powder or supplement?
Your answer shapes the next few questions
5 of 14
What has kept you from trying a protein supplement till now?
Pick the main reason
6 of 14
Why did you stop taking protein powder?
Pick the main reason
7 of 14
Which protein brand do you currently use?
Select the closest match
8 of 14
Which format would you feel more comfortable with?
This shapes how we develop the product
9 of 14
What is the main health concern you want to address?
Pick the one that matters most right now
10 of 14
Are you (or your loved one) lactose intolerant or dairy-sensitive?
This shapes which protein base we formulate with
11 of 14
What price feels fair for a month's supply?
This shapes everything from formulation to packaging
12 of 14
Where would you prefer to buy it?
We will prioritise the channel you trust most
13 of 14
Almost done. Where should we reach you?
We will notify you first when Sthira Nutrition launches.

🔒 Your information is private and will never be shared or sold.

14 of 14
🙏

Thank you for your time!

Thank you for sharing your time and insights. Your answers will directly shape what we build. We will be in touch as soon as Sthira Nutrition is ready.